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Why is product hunting very important on Amazon

Sep 21


Product hunting is a very important part of Amazon product listing success. As an FBA seller, you need to make sure that the products that you are selling on Amazon have the best chance of being found by customers. Product hunting is one way to do this, and there are many different factors to consider when hunting for products. Here's why they matter:

To Build a Brand

Brand is an important factor to consider when selling on Amazon. The more you brand your products, the easier it will be for buyers to find and recognize your products in the future. This is especially true if you are looking to build a brand that people will remember over the long-term. For this you have to make use of amazon listing optimization services. One of the best ways to find products for your Amazon business is through product hunting. By searching for items in your niche, you can find products that have already established themselves as popular sellers on Amazon.

This can be done in a variety of ways:

  • Stand out from other products. Use different color schemes or shapes and sizes of packaging than those used by competitors to make your product stand out from the crowd.
  • Differentiate yourself from competitors who offer similar products. If all sellers were selling identical toys, there would only be one option available; however, if you are able to offer something different or better than what's already out there, then people are more likely to choose yours over competitors'.
  • Build trust through social proof (e.g., customer reviews). The more positive feedback customers leave about a particular product on Amazon, the more likely they will become loyal customers who keep coming back time after time because they know that what they're buying has been tried-and-true by others before them!
  • The goal of your Amazon product page should be to provide a clear and concise description of what your product does, as well as some proof that it works. This can be done through customer reviews, videos (e.g., unboxing), and testimonials from people who have tried the product before.

To get Reviews

Reviews are an important part of selling on Amazon. They can be the difference between having a successful product listing and one that falls flat. Reviews help customers make purchasing decisions, so they're crucial to your success as a seller.

When you're first starting out with Amazon, it might seem difficult to get reviews for your products; however, there are plenty of ways to do so without spending too much time or money! If you're looking for more reviews for your products:

  • Reach out to friends and family members who have used the product before and ask them if they would mind writing about their experience using it in exchange for payment or gift cards.
  • If possible, ask your manufacturer if they would be willing to provide some free samples (or even some at cost) so that people can try out the product before buying it online from retailers like yourselves instead of going into stores where there may not be any left after being sold out all day long thanks largely due to high demand elsewhere). That way they'll see firsthand how great this particular type of item works within its category."


Price is one of the most important factors to consider when choosing a product to sell on Amazon. This is because your price affects the profit you make from each sale. If you set your price too high, there’s less money left over after Amazon takes their fees and you’re likely to lose money as a result. However, if you set it too low, customers may think that the quality of your product isn’t very good – this could lead them to buy from another seller who charges more but offers better quality goods.

Amazon has a very strict policy on product pricing. They don’t allow you to sell a product at a lower price than you paid for it, even if this is cheaper than other sellers are selling it for. This means that if one of your competitors sells their version of the same product for less than yours, Amazon won’t let you sell yours at the same price. You may find that you need to charge more than the competition in order to make a profit. However, it’s important to remember that Amazon will also take a cut of any sales made through the platform, this means that you won’t be earning as much from each sale as you think.


Seasonality is a term used to describe the times of the year when certain products sell more than others. If you’re an Amazon FBA seller who wants to be successful and make money, it would be wise to take this into consideration. This can be done by using amazon advertising services.

Seasonality is relevant because it allows you to optimize your product list by knowing when your inventory will have the most demand. For example, if you know that running shoes sell well in summer months but not so much during winter months, then it would make sense for you not to purchase too many pairs of running shoes during those cold winter months! Instead, maybe focus on something else like technology accessories or beauty products which tend to sell better during those times of year.


The bottom line is that product hunting is a very important part of Amazon FBA success. It should be at least one of your top priorities when running an Amazon business. If you want to make sure that your products are always on top and never get buried in the search results, then doing some product research beforehand will help a lot. After all, who doesn't like to find great deals? The more you know about how it works and how much time it takes away from other things, the better prepared you'll be when starting out on Amazon's platform!